This Friday, June 21st, dozens of musicians will participate in “Pop-up The Parklets,” an all-day festival that will bring live music performances to San Francisco’s parklets (i.e. recreational spaces in front of shops and cafes). All of these free, open-air concerts will raise money for local charities.
Pop-up The Parklets coincides with Music Day, an international event that now brings free concerts to 450 cities around the world on June 21st. In San Francisco, Pop-up the Parklets will take place in ten different parklets, in neighborhoods across the city. Each parklet will have free and live music performances throughout the day and early evening. Attendees are encouraged to take pictures and video clips. The person who posts the most popular photo or video clip from the festival to www.facebook.com/Popups4causes will win a free concert in his or her San Francisco-based home or office this summer.
Pop-up The Parklets is part of the summer-long Pop-up Concerts for a Cause campaign, which empowers music fans and businesses to host “Pop-up Concerts” (live music parties) to raise money for local charities. Several Bay Area-based companies including Salesforce, CouchSurfing, and Yelp have already booked private pop-up benefit concerts for their customers or employees. Pop-up The Parklets is a unique way for musicians to host their own benefit concerts in a public setting that’s accessible to the general public. “Music is such an important aspect of any society and the live music experience harnesses the power of music to bring people together and build community,” said Matt Lombardi, CEO of Hear It Local, a start-up that makes it easy to book live music for your party or venue.
J Bowman, lead guitar player of Michael Franti and Spearhead, said “Pop Up Concerts For a Cause is such a beautiful movement that really shows how the Bay Area truly stands up to its reputation as a philanthropic society that supports artists.”
All pop-up concerts, including the parklet performances, will benefit five local charities. The beneficiaries include Bread & Roses, which brings live music to isolated or institutionalized people, City Youth Now, which supports youth in foster care and juvenile justice systems, Lyric, which supports LGBTQQ youth and allies, W.O.M.A.N., Inc., which serves survivors of domestic violence, and 5 Gyres, an environmental NGO.